Are you ready for an epic battle in the supermarket realm? Hold on tight as Ocado, one of the leading online grocery retailers, steps up its game to price-match its fiercest competitor, Tesco. In this thrilling confrontation, these giants are vying for your attention, bringing you incredible deals and discounts that will make your shopping experience all the more exciting.
In an effort to assist shoppers during the ongoing cost of living crisis, Ocado has launched a new Price Promise campaign, directly challenging Tesco. The online supermarket giant has committed to price-match a staggering 10,000 Tesco products.
Effective from March 1, Ocado has vowed to align its prices with thousands of comparable items available at the UK’s largest supermarket. These products encompass popular brands such as Yorkshire Tea, Oat-ly, Tropicana orange juice, and Heinz Tomato Ketchup, as well as own-brand items that bear a distinctive red £ symbol on the Ocado website.
According to reports from Grocery Gazette, this commitment entails a thorough examination of prices and promotions at Tesco’s online store, including Clubcard deals. Should it be discovered that Tesco offers a cheaper shopping experience, Ocado will provide customers with a voucher equivalent to the difference to be used towards their next purchase.
In addition to its expansive assortment of over 700 in-house grocery products and the Everyday Savers collection, the Price Promise initiative aims to grant customers access to lower prices on various everyday essentials. This move comes in the wake of Ocado’s reported £500 million loss for the previous year.
Hannah Gibson, the CEO of Ocado Retail, the company’s joint venture with M&S, expressed, “At Ocado, our unwavering dedication to our customers means that we recognize the paramount significance of value, especially in the current climate. By investing in competitive pricing across both branded and own-brand products, we are committed to supporting our customers. With our Ocado Price Promise, we are now comparing the prices of over 10,000 products, ensuring that customers receive exceptional value when shopping with us.”
Ocado’s Price Promise marks the most recent addition to the growing list of money-saving initiatives undertaken by major supermarket chains, as shoppers grapple with surging prices. Just last month, Tesco expanded its Aldi price-match campaign by incorporating an additional 50 products, including breakfast cereals, canned beans, and pasta sauces, all aimed at helping families reduce the cost of their weekly shopping expenses.